For publishers navigating AI governance, platform risk and monetisation

The web has a new reader.
It doesn’t click, but it recommends.

We help publishers turn AI governance, infrastructure and monetization into one deliberate strategy — instead of three disconnected problems.

Background in adtech and publisher infrastructure — now focused on AI governance, visibility and monetisation. Based in Copenhagen, working internationally.

Three connected problems.
One deliberate strategy.

GOVERNANCE

AI policy & compliance

  • AI Act readiness assessment
  • robots.txt / ai.txt / llms.txt declaration
  • Platform risk picture
  • Board-level compliance documentation

INFRASTRUCTURE

CMS, stack & adtech

  • Structured data & JSON-LD implementation
  • CMS evaluation and configuration
  • Adtech stack alignment
  • Technical AI-readiness audit

MONETIZATION

Revenue & new rails

  • AI licensing readiness (Tollbit, Cloudflare, Perplexity)
  • Ad model review and optimisation
  • Audience and subscription strategy
  • Revenue diversification roadmap

Diagnose. Decide. Build. Run. Monetize.

01

Diagnose

What is your current AI position, risk exposure and visibility? We map it against 5,125 publisher domains across 99 countries.

02

Decision

Block, license, or open on your own terms? We define the right stance for your organisation — and document it so it holds.

03

Build

Which CMS, data and adtech changes does your chosen position require? We specify and implement the stack that makes it real.

Build & Launch →
04

Run

What does your strategy look like in the morning conference? We scan your field every night, find the stories nobody has written yet, and deliver them to your editorial team at 06:00.

PublisherAgent →
05

Monetize

How do you turn your AI infrastructure into reach, revenue or licensing readiness? We connect governance to cashflow.

Start with a conversation →

The last time distribution moved — with Spotify, Amazon, Netflix and Just Eat — incumbents had a decade or more before the old model really broke. You could tell yourself you were “watching the trend” while keeping CMS, ad stack and business model mostly as they were.

With AI assistants, the behaviour change is already here. People are moving to “one box, all the answers” faster than most publishers can change policies, infrastructure or monetisation. The risk is not a slow 15-year fade. It is that, on your core beats, AI quietly replaces you within a single strategy cycle.

Not theory. Evidence.

BUILT

KrimiNyt

We built a Danish true crime media platform from scratch — six automated content systems, an AI podcast, a structured case encyclopedia. Everything we recommend has been tested on real content, real audiences, real AI systems.

See the case →

MEASURED

Anseri

Anseri scans publisher domains for AI governance signals across 99 countries. It is the diagnostic layer behind all our intelligence — and available to publishers who want to know exactly where they stand.

Scan your domain →

NETWORK

PublisherPact

Through PublisherPact, we bring together publishers navigating the same shift — comparing benchmarks, pressure-testing decisions, and sharing what is actually changing in AI, platforms and monetisation. For some, it starts with a strategy conversation. For others, it starts in the room.

Join the network →

OBSERVED

Publisher Intelligence

A continuous intelligence programme tracking 5,125 publisher domains. Global dashboard, AI Act readiness scores, country breakdowns. The open layer is public. The strategic implications are not.

Read the intelligence →

RUNNING

PublisherAgent

An editorial radar used on KrimiNyt and in PublisherPact sessions. It reads your field, identifies the stories no one is doing yet, and drops them into your workflow every morning at 06:00. Built on real editorial needs, not a demo.

See how it works →

ADVISED

The Playbook

The strategic framework for publishers navigating the AI shift — governance decisions, infrastructure requirements and the monetisation models that are already live. 26 slides. Board-ready.

Read & download →

If AI doesn’t know you exist,
your audience never will.

The window for deliberate AI governance is still open. The pattern from music, books and video says it doesn’t stay open long.