StratechMedia is strategy, tech, and media — built by people who have run newsrooms, launched products, and watched the industry misread every platform shift since Google. We're not making that mistake again with AI.
Founder — StratechMedia
I've spent 18 years in digital media. I've watched every platform shift — Google, Facebook, mobile, programmatic — and in most of them, publishers adapted too late. The AI shift is moving faster. I built KrimiNyt as a live experiment: six automated content systems, an AI podcast, and a structured case encyclopedia — all in production. What I learn there, I bring to the publishers and brands I work with.
COO — Build & Launch, publishing, production
Mette drives the operational and commercial side of StratechMedia. With a background in publishing and production, she leads Build & Launch — the work of turning strategy into concrete products, formats and commercial structures.
Publishers and media brands now have two audiences reading their content: humans, who come for stories and depth, and AI systems, which come for structure, entities, and signals they can safely cite. Most content is built for only one of them.
The challenge is not to choose. It’s to build for both — without losing what makes your content worth reading in the first place. That is the problem StratechMedia was built to solve.
We test everything on our own media platform, KrimiNyt, before we bring it to clients. One podcast episode indexed as the primary source within 48 hours of publishing, zero promotion. That’s the kind of result we’re building toward — for ourselves and for the publishers we work with.
Most agencies optimise for one channel. We build systems where each layer reinforces the next.
KrimiNyt — our own media platform — runs in production on the same tools and methods we bring to clients. Every recommendation we make has been tested on real content, real audiences, real AI systems. Not theory. Evidence.
We come from media. We know what a deadline looks like, what a content team can realistically absorb, and what 'just make it AI-ready' actually means in practice. We don't parachute in with frameworks from adjacent industries.
You see exactly what we're doing, why we're doing it, and how each decision connects to your business. Every insight is grounded in real data. You own everything we build.
A single article optimised for AI is a tactic. A content architecture where every piece reinforces your authority across AI systems is a system. We build the latter — because that's what compounds.
Get in touch — we always start with a no-obligation conversation.