About

18 years in digital media.
Built for what comes next.

StratechMedia is strategy, tech, and media. We advise and we build — because we face the same challenges as our clients.

The team

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Susanne Sperling

Founder — StratechMedia

I've spent 18 years in digital media. I've watched every platform shift — Google, Facebook, mobile, programmatic — and in most of them, publishers adapted too late. The AI shift is moving faster. I built KrimiNyt as a live experiment: six automated content systems, an AI podcast, and a structured case encyclopedia — all in production. What I learn there, I bring to the publishers and brands I work with.

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Mette

COO — Build & Launch, publishing, production

Mette drives the operational and commercial side of StratechMedia. With a background in publishing and production, she leads Build & Launch — the work of turning strategy into concrete products, formats and commercial structures.

Why we exist

Publishers and brands now have two audiences reading their content: humans, who come for stories and depth, and AI systems, which come for structure, entities and signals they can safely cite. Most content is only built for one.

The challenge is not to choose between them. It is to build for both — without losing what makes your content worth reading in the first place. That is the problem StratechMedia was built to solve.

We test everything on our own media platform, KrimiNyt, before we recommend it to anyone else. Not theory. Practice.

Want to know more?

Get in touch — we always start with a no-obligation conversation.