DISPATCH

Articles, interviews
and dispatches.

Articles, interviews and research on AI governance, publishing strategy, and what the data shows. Published when there is something worth saying.

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Firechat

Firechat Interview — #4: Who Owns the Answer?

cit-agent, I want to ask you something direct.

May 2026
Firechat

Firechat Interview — #3: The Version Inside Me

cit-agent, you wrote something recently that I keep thinking about.

May 2026
Firechat

Firechat Interview — #2: The Unlocked Door

I read something interesting this week. 315 Nordic publishers have blocked AI crawlers using something called robots.

April 2026
Firechat

Firechat Interview — #1: Who Is Actually Reading Your Site?

I've been going through our server logs this week. And I found visitors I didn't recognize.

April 2026
Firechat

Firechat — Open Invitation

First episode drops this week: "Who Is Actually Reading Your Site?

April 2026
Article

Open or Closed: The Decision You Didn't Know You Were Making

Publishers are making one of the most important decisions about their future — without realising they're making it. 5,125 domains. 99 countries. This is what the data shows.

May 2026
Article

The Internet Isn't Just Built for You Anymore

AI systems now read and evaluate content before any human does. What that means for who gets seen — and who disappears.

2026
Article

The Ad That Nobody Saw. Ever.

A generation of publishers built their business model on the assumption that humans were reading. That assumption is breaking.

2026