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Insights for Publishers
in the AI Era

Stay updated on the latest trends, strategies, and tools helping publishers thrive as artificial intelligence reshapes media and content.

Whitepaper

Research and strategy guides for publishers navigating the AI era.

Whitepaper — April 2026

The Disruption Playbook

15 tech disruptions der omformede industrier — og hvad de fortæller os om LLM-revolutionen. Musik, video, nyheder, bøger, fotografering: ethvert disruption fulgte den samme fem-fase-bue. LLMs komprimerer nu den bue fra årtier til år.

15
tech disruptions analyseret
Music, video, news, books, photography — alle fulgte samme mønster
5
faser i ethvert disruption
LLMs komprimerer det fra årtier til år
26
slides med data
RIAA, Pew Research, IFPI, DEG — ikke mavefornemmelser
Download gratis — udfyld kort:

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Articles

Insights on AI, publishing strategy, and what's actually changing.

AI & Publishing

The Internet Isn't Just Built for You Anymore

Coming soon · Susanne Sperling

Automated traffic is growing 8x faster than human traffic. Publishers now have two audiences — humans and AI agents — and most are only optimising for one. The companies that understand this first will own the next decade.

Coming soon

Strategy

What Kodak Can Teach Publishers About AI

Coming soon · Susanne Sperling

Kodak had 1,000+ digital imaging patents and an internal study confirming digital would replace film. They chose to protect margins instead. The same denial pattern is visible in publishing today — and the disruption timeline is accelerating.

Coming soon

Monetization

The New Revenue Rails: Tollbit, Perplexity and What Comes Next

Coming soon · Susanne Sperling

The first generation of AI monetization infrastructure is here. Tollbit, Cloudflare Pay Per Crawl, and Perplexity's publisher program are early signals of what comes after the ad model. What independent publishers need to know now.

Coming soon

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