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Two audiences.
One piece of content.

AI systems now read every article you publish — before your human audience does. We write about what that means, what changes, and what stays the same.

Whitepaper

Research and strategy guides for publishers navigating the AI era.

Whitepaper — April 2026

The Disruption Playbook

15 tech disruptions that reshaped industries — and what they tell us about the LLM revolution. Music, video, news, books, photography: every disruption followed the same five-phase arc. LLMs are now compressing that arc from decades to years.

15
tech disruptions analysed
Music, video, news, books, photography — all followed the same pattern
5
phases in every disruption
LLMs are compressing that arc from decades to years
26
slides with data
RIAA, Pew Research, IFPI, DEG — not gut feelings
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Articles

Insights on AI, publishing strategy, and what's actually changing.

AI & Publishing

Open or Closed: The Decision You Didn't Know You Were Making

May 2026 · Susanne Sperling

Publishers are making one of the most important decisions about their future — without realising they're making it. Data from 5,125 publisher domains across 99 countries shows what's actually happening. And why every option comes with a cost.

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Strategy

What Kodak Can Teach Publishers About AI

Coming soon · Susanne Sperling

Kodak had 1,000+ digital imaging patents and an internal study confirming digital would replace film. They chose to protect margins instead. The same denial pattern is visible in publishing today — and the disruption timeline is accelerating.

Coming soon

Monetization

The New Revenue Rails: Tollbit, Perplexity and What Comes Next

Coming soon · Susanne Sperling

The first generation of AI monetization infrastructure is here. Tollbit, Cloudflare Pay Per Crawl, and Perplexity's publisher program are early signals of what comes after the ad model. What independent publishers need to know now.

Coming soon

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