Publishers have spent two decades optimising for one audience. The economics worked — until they didn’t. We help you adapt to a world where AI is the second audience and the old monetization loop is breaking.
When Amazon started, it was just books. Then it became the place you buy everything. AI assistants are on the same path — today they’re a better way to search, but step by step they’re becoming the place you go for any answer. You don’t subscribe to 50 sites. You subscribe to a few assistants, and they sit on top of everyone’s content.
From the publisher’s perspective: your reporting powers the answer, but the subscription, the data and the user relationship live with the assistant. We help you understand where you stand in that world — and what leverage you actually have.
The shift from one audience to two requires new infrastructure. This is where we spend most of our time right now.
Are you in the AI answer layer — or invisible? We map your current AI presence across ChatGPT, Perplexity, Google AI and others, then build the plan to fix what's missing.
Structured data, entity markup, internal linking, fact boxes, authorship signals. The infrastructure that makes your content citable by both humans and AI systems.
Tollbit, Cloudflare Pay Per Crawl, Perplexity publisher program. The old loop is breaking. We help you plug into the infrastructure of the next content economy before it's too late.
We built KrimiNyt — a true crime media platform — as a live experiment in two-audience publishing. Six automated systems, an AI-generated podcast, a structured case encyclopedia and content in two languages. Everything we recommend to clients, we’ve already run in production on our own media. Not theory. Practice.
The programmatic layer still matters. We’ve been doing this for 20 years — zero vendor bias, always on the publisher’s side.
Your ad stack should work for you, not confuse you. We help you choose the right partners, cut underperformers, and build a setup that actually delivers — without vendor bias.
Header bidding, direct deals, floor pricing, SSP consolidation. We've run it from the publisher side for 20 years. We know what moves the needle and what's just noise.
New to programmatic? We handle setup, SSP integration, and initial optimization so you can focus on content while the revenue layer gets built properly from day one.
From the early days of display ads through the rise of programmatic to today’s AI disruption, we’ve been in it. That depth of experience means fewer surprises and better decisions for your business.
StratechMedia founded PublisherPact to give independent publishers a space for collaboration, shared knowledge, and collective strength. Because the best way to navigate a complex industry is together.
Common questions about StratechMedia and how we help publishers.
StratechMedia is a digital publishing consultancy founded by Susanne Sperling, based in Copenhagen. With 20 years in ad tech and programmatic advertising, we help publishers and brands navigate both the existing revenue layer and the shift to AI-driven content distribution. We test everything on our own media platform, KrimiNyt, before we recommend it.
We work with publishers, media companies and brands — from independent digital media to established houses across Scandinavia and Europe. Whether you need to fix your programmatic setup, understand your AI visibility, or adapt your content architecture for a two-audience world, we start where you are.
Publishers and brands now have two audiences reading their content: humans, who come for stories and depth, and AI systems, which come for structure, entities and signals they can safely cite. Most content is only built for one. We help you build for both — without starting from scratch.
We map your current AI visibility across ChatGPT, Perplexity, Google AI and others. We identify the structural gaps — missing schema, weak entity signals, broken canonical architecture — and build a plan to fix them. We also help you connect to the new monetization rails: Tollbit, Cloudflare Pay Per Crawl, and publisher programs from Perplexity and others.
PublisherPact is StratechMedia's broader platform for the publisher community. It includes Anseri (AI visibility analytics), PublisherAgent (editorial content research), and the PublisherPact Network where publishers and brands share knowledge and build strategies together.
Email susanne@stratechmedia.com or call +45 40 53 67 31. We start with a conversation — no pitch deck needed. Tell us where you are and where you want to go.
No pitch deck needed. Tell us where you are and where you want to go — we’ll take it from there.